Home » Hathaway Shirts: Their History, Design, & Advertising by Douglas Congdon-Martin
Hathaway Shirts: Their History, Design, & Advertising Douglas Congdon-Martin

Hathaway Shirts: Their History, Design, & Advertising

Douglas Congdon-Martin

Published July 1st 2007
ISBN : 9780764306280
Paperback
159 pages
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 About the Book 

In 1951, an elegant man appeared in a New Yorker magazine advertisement dressed in a Hathaway shirt and wearing an eyepatch, with the slogan The man in the Hathaway shirt. Rarely has a symbol become so identified with a product. This history of theMoreIn 1951, an elegant man appeared in a New Yorker magazine advertisement dressed in a Hathaway shirt and wearing an eyepatch, with the slogan The man in the Hathaway shirt. Rarely has a symbol become so identified with a product. This history of the Hathaway shirt begins in 1837 but concentrates on the last half of the 20th century. With 450 color photos and detailed text, the book is a nearly complete chronology of mens shirt fashions.